# Sales & Channel Management

## Strategy created inside the distribution channel.

Built with the brokers, buyers, and carriers who control it.

## What We Deliver

### How we help you succeed.

#### Sales process design

We redesign how your team targets, qualifies, and closes so every rep can execute your best playbook, and growth doesn't depend on a few top performers.

- Pipeline analysis and sales cycle mapping
- Sales team structure and role design
- Enterprise deal management
- Performance metrics and KPIs

#### Channel partner strategy

We build your channel strategy using intelligence from industry experts across our network. Our broker agnostic approach means you get candid, authentic feedback on your biggest questions.

- Broker relationship development
- Carrier and health plan partnerships
- TPA and distributor strategy
- Partner incentive structure design

#### Distribution planning

We map your direct and indirect channels and build the plan to get your product in front of health insurance and employee benefits buyers.

- Multi-channel distribution strategy
- Direct vs. indirect sales modeling
- Strategic account targeting
- Buyer intelligence

## The Archetype Difference

### From the industry. For the industry.

01

#### Deep sector expertise

Our team has spent decades working alongside vendors, brokers, and provider groups. Every strategy is shaped by knowledge and insights from your buyers.

02

#### Strategy through execution

03

#### Privileged market access

## Our solutions

### Built for your business.

#### Growth & Product Strategy

Bringing a new idea to market? We help build your go-to-market plan and pressure-test it against proprietary market data.

#### Sales & Channel Management

We build your distribution strategy using direct intelligence from the buyers, and partner with your sales team through execution.

#### Operational Strategy

We optimize organizational strategy, redesign workflows, manage change across teams, and build operational readiness so growth doesn’t stall.

## Tell us what you're working on.

We'll tell you how we've handled it before.