Sales & Channel Management

Strategy created inside the distribution channel.

Built with the brokers, buyers, and carriers who control it.

What We Deliver

How we help you succeed.

Sales process design

We redesign how your team targets, qualifies, and closes so every rep can execute your best playbook, and growth doesn't depend on a few top performers.

• Pipeline analysis and sales cycle mapping
• Sales team structure and role design
• Enterprise deal management
• Performance metrics and KPIs

Channel partner strategy

We build your channel strategy using intelligence from industry experts across our network. Our broker agnostic approach means you get candid, authentic feedback on your biggest questions.

• Broker relationship development
• Carrier and health plan partnerships
• TPA and distributor strategy
• Partner incentive structure design

Distribution planning

We map your direct and indirect channels and build the plan to get your product in front of health insurance and employee benefits buyers.

• Multi-channel distribution strategy
• Direct vs. indirect sales modeling
• Strategic account targeting
• Buyer intelligence

The Archetype Difference

From the industry. For the industry.

01

Deep sector expertise

Our team has spent decades working alongside vendors, brokers, and provider groups. Every strategy is shaped by knowledge and insights from your buyers.

02

Strategy through execution

03

Privileged market access

Our solutions

Built for your business.

Growth & Product Strategy

Bringing a new idea to market? We help build your go-to-market plan and pressure-test it against proprietary market data.

Sales & Channel Management

We build your distribution strategy using direct intelligence from the buyers, and partner with your sales team through execution.

Operational Strategy

We optimize organizational strategy, redesign workflows, manage change across teams, and build operational readiness so growth doesn’t stall.

Tell us what you're working on.

We'll tell you how we've handled it before.