About Us

Built for the industry we know best.

Archetype Solutions was founded in 2013 with a simple thesis: the health insurance and employee benefits industry deserves a consulting and technology partner that actually understands how it works.

Our Story

What sets us apart

We started as a consulting practice helping health insurance enterprises grow. Over time, we added technology delivery, then capital. Today, Archetype operates as a platform — one that creates value across the ecosystem because every part of the business reinforces the others.

Industry-first thinking

We don't dabble. Health insurance and employee benefits is the only industry we serve. That focus gives us depth that generalist firms can't match.

Integrated model

Consulting, technology, and capital under one roof. Our clients and portfolio companies benefit from the full platform, not siloed services.

Relationships over transactions

We build long-term partnerships with enterprises, vendors, and investors. The best deals and the best work come from trust built over years.

Leadership

Our team

Ted Cadmus

Managing Director, Consulting
Leads consulting engagements in go-to-market strategy and enterprise sales.

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Jason Foodman

Managing Director, Technology
Runs the technology practice, building and deploying software for portfolio companies.

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Steve Herman

Managing Director, Networks
Runs Archetype's industry networks, including the RAD Collective.

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Lakshman Gollamudi

Director, Engineering
Two decades of building technology at scale, from Blue Yonder to Genpact.

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Ian Jordan

Director, Consulting
Designs and leads consulting engagements for enterprise clients.

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Tell us what you're working on.

We'll tell you how we've handled it before.

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